How I submit daily on social media

I’m identified for being a giant of a consistency queen throughout all types of content material and a query I get requested lots is “How do you submit daily on social media?”. On the time of penning this weblog submit (June 2023) I’m at present posting day by day on Instagram, TikTok and LinkedIn. And I do the whole lot myself so it could be straightforward to overlook a number of days, however I don’t. Carry on studying to learn how I submit daily on social media.

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HOW TO POST EVERY DAY ON SOCIAL MEDIA

Elevated the frequency and social media platforms over time

The content material schedule for my enterprise now may be very totally different to once I first began again in 2018. I’ve elevated the frequency of my posts and the social media platforms I’ve used over time. For instance, I didn’t begin posting on TikTok daily till January 2022.

As a substitute, I’ve over time added to my posting schedule. By including to my weekly quantity of content material incrementally it meant I didn’t get overwhelmed and really feel as if I had plenty of content material to create.

And I’ve performed round with my frequency. For instance, in August 2022 I made a decision to submit thrice per day on TikTok. I managed it for the entire month, however August is a quieter month for me. So after the month, I analysed the outcomes and likewise thought of if I may handle that quantity of content material creation throughout a busier time frame. I made a decision it wasn’t price it so went again to posting as soon as per day on TikTok.

You possibly can take a look at the outcomes of my posting 3 occasions per day experiment by clicking right here.

Plan prematurely

Through the years I’ve approached the way in which I create content material in a lot of methods. However what I’ve at all times deliberate prematurely.

For me, the perfect is to have deliberate out the entire month prematurely. I like firstly of the month to take a seat down evaluate what is occurring within the enterprise that month, what is occurring within the business after which test consciousness days. Then I’ll create my plan for the month.

Whether or not I resolve to create that content material on a day by day, weekly or month-to-month foundation doesn’t matter (and I’ve executed all 3). The principle factor is by planning I don’t waste time pondering “What ought to I submit about right this moment?”

 

Not at present planning your content material prematurely?  Obtain a free copy of my content material advertising plan workbook by placing your particulars within the type beneath.

Make it a non-negotiable

I view posting on social media as a necessary enterprise exercise, which suggests it has to get executed. I do know this would possibly sound apparent however a number of enterprise house owners deal with social media as a pleasant to have. It is going to be on their to-do record and in the event that they get that far down the record they’ll do it and in the event that they don’t, it gained’t occur.

Being constant together with your advertising is important. A simple method to do that is to run paid promoting that runs each single day. You create the advert and let it run (with just a little little bit of reviewing and tweaking). I made a decision to go the natural content material advertising route as a substitute, however the identical precept applies. Consistency is vital and for me, meaning making posting daily is a non-negotiable.

Batch create

I’m a giant fan of making content material in batches. I first began batching content material due to my way of life. I began my enterprise while I used to be working full-time. So I’d create my content material on the weekend and schedule it to exit in the course of the week.

I’ve continued to batch create as a result of permits you to use your time extra effectively. That is very true if the kind of content material you create requires any time of setup (for instance when recording movies) or you might be utilizing particular software program (equivalent to creating carousels in Canva).

That is the place planning prematurely is very highly effective. By planning prematurely I’m conscious of my what number of carousels, TikTok movies and Instagram Reels I’ve obtained to create. That method I could make a number of movies again to again or make an entire month of carousel posts in a single sitting.

Put aside the time for content material creation

As I discussed earlier a number of enterprise house owners have social media pretty low down on their to-do record. I’m the opposite method round. I see content material creation as a precedence and it occurs on a Monday. I set Mondays apart for CEO time after which content material creation. Exterior of social media, I additionally weblog as soon as every week and ship at the very least 2 emails to my mailing record (If you happen to aren’t already on it, you may get on it by clicking right here).

Having this designated time in the beginning of the week implies that social media is finished earlier than I get caught up with different issues and by having a block of time I might be batch create.

Repurpose

Making 21 items of social media content material per week is lots. And one factor I’m beginning to do extra, however I positively may do extra of, is repurposing.

For instance, my LinkedIn and Instagram content material will typically be precisely the identical apart from the call-to-action and hashtags. Generally I’ll use the identical caption, however then use a picture on LinkedIn and make a Reel for Instagram. Often I’ll repurpose a TikTok video onto Instagram once I spot a sound is trending on Instagram and I had already created the video on TikTok.

One other factor I do is repurpose content material on the identical social media platform however I take advantage of it months after the unique submit. The truth is MOST of your viewers doesn’t see your posts and in the event that they do they shortly overlook. So that you don’t must continually be creating new issues. Studying methods to usually repurpose lets you create content material in much less time, which is essential if you find yourself posting daily on social media.

To seek out out extra about repurposing social media content material right here.

Accountability via public declaration

I’m fairly good at holding myself accountable. If you happen to’ve ever learn The 4 Tendencies by Gretchen Rubins I’m an Upholder. My very own expectations are sufficient. I hate to interrupt commitments to myself so breaking the chain of posting daily makes me really feel sick. For instance, the combination between LinkedIn and Later expired final yr throughout my Christmas break and I used to be so annoyed once I returned to see my posts hadn’t gone out.

However simply to verify I additionally add in a layer of exterior accountability by making a public declaration. There are quite a few locations in my advertising, and once I meet individuals in actual life, I say you may comply with me on TikTok, LinkedIn or Instagram as I submit day by day on all of them. On condition that considered one of my model values is reliability protecting that promise and sticking to my phrase is vital so even when I’ve moments the place I can’t be bothered I submit.

Utilizing schedulers

Final, however positively not least I take advantage of schedulers. Presently, I don’t a enterprise account for TikTok and so I submit the whole lot manually. Nevertheless, for Linkedin and Instagram I’ll schedule prematurely. I schedule content material natively (immediately via LinkedIn or Instagram) and I additionally use a social media scheduler referred to as Later.

Scheduling your content material prematurely is nice for a lot of causes. Firstly, if I’ve created an entire batch of content material it’s nice to get it scheduled in and know it’s all able to go. Secondly, if I’m creating a really comparable submit throughout a number of channels then I like to make use of Later as I can use the identical picture/graphic after which shortly regulate the captions accordingly for every platform.

Thirdly, as somebody who runs a enterprise alone, I’ll use my scheduler for content material once I’m taking break day, for instance over Christmas. Lastly, utilizing schedulers permits me to submit content material with out logging into the social media platform. It’s straightforward if you find yourself going onto a social media platform to submit one thing to get distracted, begin scrolling and unexpectedly half-hour have passed by and you’ll’t keep in mind why you opened the app within the first place.

If you happen to aren’t utilizing a social media scheduler and just like the sound of utilizing one then I extremely suggest Later. I’ve been utilizing it for years and it might probably submit throughout Fb, Twitter, LinkedIn, Instagram, Pinterest and TikTok. It has a free account which you can attempt. To find out more and try Later for yourself click here. 

That’s it. You now understand how I submit daily on social media.

Posting each single day on social media takes dedication, however for me the time, power and energy is price it.  Possibly proper now you wish to submit daily on social media or perhaps you’d similar to to get higher at posting extra typically. I hope by studying how I strategy posting on each social media you may see what modifications you may make to submit extra continuously and persistently.

Let me know within the feedback what your largest takeaway is.